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Why Women’s Clothing and Fashion

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Product: Designer Dresses

Affordable prices: Amazon UK

I am intrigued by the continued self-reinvention of the fashion world, and the fast pace at which it evolves, manifests itself in the pages of our magazines, newspapers and on our computer screens. My Smart Shoppers Corner site is here to communicate the work of various designers and creativity to the world. Thus becoming the mouthpiece for an industry which holds the ability to encapsulate the voice of a whole generation, movement or emotion in a single garment. I have teamed up with the best of the online women clothing merchants with you in mind. I am here to provide solutions to you wardrobe problems by availing quality apparels to you at reasonable prices.

Our Values 

1. We strive to become and remain an undisputed leader in affordable luxury fashion online.

2. Increase the importance of accessories to increase the reach of our customers.

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3. I am passionate about everything I do.

4. At MSSC we encourage and develop great ideas for future trends. Our goal is to make a difference.

5. We believe in trial and error.

6. We trust our instincts and our emotions

7. We work hard, but we only do things that give us energy

8. We stay alert; we challenge ourselves.


We are committed to our integrity and are motivated by our interest in the world and our customers.The fashion and retail industry tend to focus too much on young people. However, by following closely the trends of the new era and the buying preferences of our customers, we will tailor our inventory to the specific needs of our customers young and old. We will focus only on styles, colours, and attitudes to fulfil the needs of our clients.

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Our business recognizes the importance of marketing. That’s why we want to promote our online business with an ambitious and specific marketing campaign and direct mail campaign where possible. We will sell a combination of well-known brands and selected designer clothing lines. We will closely follow the trends of generation apparel and the buying preferences of our customers. Also, we will adapt our inventory to the needs of our customers. Our specialty is to focus exclusively on styles, colors, and trends. Our pricing structure remains flexible as we will implement the recommended retail prices for common brands as well as the common practice of pricing.


Also, we use a price-based pricing structure that measures the value of our products to our customers, such as Accessibility, quality, customer service and flattering styles for our target audience. At the end of the season, we will strategically implement sales, vacation and inventory balances, multiple savings and promotional coupons. Our main concern will be to ensure that our consumers are satisfied with the shape and style of their purchase. We will offer products that are adapted to all shapes and sizes of women. Also, we will do our best to keep smaller versions of our products in stock. When they are out of stock, ordering is easy, affordable and efficient.

In addition to this, we will not just be a clothing store. Our customers will benefit from experienced and competent sales staff. From the beginning, our goal was to work with merchants with excellent track record and superior customer service system. In addition to our user-friendly website, we also offer our customers guidance and fashion advice. Our modern and expert experience in the fashion industry ensures that our customers come with the perfect outfit. CLICK HERE FOR YOUR OUTFIT

All Inclusive Store

We also provide modest clothes for women who can carry themselves without hurting their faith, with additional items that can be used to beautify themselves with special people in their neighborhood. We believe that many people share our values, passion, and vision. That’s why we are affiliated to big on line merchants which endures that we cater for women from all backgrounds. We will try our best to attain customer satisfaction through generous discounts and offers on the products. As an online fashion shop, we spend a lot of time building relationships, creating advertising content, and promoting our brand. It’s more than just blogging, and reviewing products and more than just creating a website that’s optimized for research. its more than identifying trends and finding their place. its all about meeting customer expectations and customer satisfaction. That’s what we do.

My Views on Fashion

I also see fashion as a concept that can be interpreted in various ways for each individual, which, for me is intriguing and fascinating at the same time- everyone has a different style. For some people, self-expression is difficult, having an individual style gives these people the ability to show their personality and beliefs and this intrigues me. I have a significant interest for the different cultures and eras that influence designer’s work and the way marketing of fashion captivates people’s attention to start trends worldwide. CLICK HERE FOR THE LATEST FASHION. Its for this reason that I have chosen women fashion as a line of business to start with, I hope to expand to men’s fashion in the future.

Competitive Advantage

We would also be the only niche fashion online-store for women of between 18 to 50 years old. While other stores offer some style equivalents, they are not focused solely on this particular age group. We are, and therefore, have a distinct competitive advantage in our niche. Our online clothing store will help to spread awareness of our product line and brand to a wider community

Company Growth

As our company grows and our online store earns a positive reputation, several opportunities will open to us. And we are already considering other options. Should we choose to remain an online shop, we will develop and grow our company by increasing existing clothing lines and expanding our selection to include additional products such as swim wear, lingerie, or sportswear. Within five years, we will assess the potential for expanding our business to incorporate other products.

Target Customer

MSSC is a business-to-consumer online store. Women are our clear target customers. However, we do realize that we will likely attract some women outside our targeted age group, there will be nothing to prevent them from purchasing from our store so long the size, the style and the price suit them. Moreover, we expect a portion of our products to appeal to women across all ages.


The retail fashion industry is a solid business with ever-changing styles and ever-present consumer demand. While super centers and mega stores ruled the past two decades, more and more consumers are looking for change. They’re searching for a more serene and customer-friendly shopping experience which is what MSSC is here to offer “great shopping experience” online. This is true especially for those busy office ladies and women. We are confident that clothing will always be in high demand and that our online store can only get bigger and trusted by our customer.


As soon as our business is booming and highly successful and we generate profit, our most important asset is our brand, which conveys style, quality, and exceptional shopping experience.

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